After a number of years agency side, I began working for Talon in 2015 just as the outdoor industry was at a turning point of digital evolution. After working in planning and strategy, I helped to establish and build the Product and Data who are responsible for our technology platforms and some of the smartest thinking in the industry. I now lead this team across regions and have recently created and launched Talon's Global strategic framework which will help to navigate the business through our next stage of growth and diversification.