Graduated in Audiovisual Communication with a professional career completely linked to advertising and focused for almost 10 years in offline media planning, mainly in tv. In 2018, I decided to move towards digital media and since then, I am part of the Programmatic team of Atresmedia Publicidad. As a specialist in ad ops and programmatic, I try to anticipate all the new challenges that arise in such a changing environment as advertising technology, where new models emerge.