Genevieve has over 6 years of experience working in in-housed digital media teams, having previously held programmatic roles at both Tesco and Betway. Having worked with agency and in-house programmatic team dynamics, she is well versed in the nuances of differing operational set ups and how to create efficiencies across programmatic. Gen also worked on building out the in-house function at Betway, managing the process internally from proof of concept to deployment of a truly global in-house team.