Adtech marketing expert Pamela Becker has led the marketing at industry powerhouses including WhizzCo, ironSource, Mobfox, and Matomy. With over 25 years of experience, Pamela is a frequent speaker and writer on industry and related topics. She has served on both the client and agency side of PR (Porter Novelli) and advertising (BBDO). She earned her BA in Writing Seminars from The Johns Hopkins University and an MBA with a focus on Strategy and Entrepreneurship from Tel Aviv University.